Email marketing has become the best ROI strategy for any business. It really doesn’t matter whether you’re a brick and mortar company like a Doctor’s office. Pizza Parlor, Retail Store or an online business, email marketing is where it’s at.
You can spend thousands on an ad and not have a return at all. You can build or rent a building, put up a sign, fill your store with merchandise and not get the foot traffic.
However, when you build a relevant list and establish your relationship with that list you create a revenue generating machine. According to the DMA (http://thedma.org/bookstore/, DMA Statistical Stat Book 37th addition) Email marketing has an ROI of 4,300%. Show me any advertising medium out there that can compete with that. There really isn’t anything even close.
Some people would claim that social media could compete. But at you’ll see in the info-graphic below that’s not even close to being true, especially when you run that traffic through a well designed sales funnel.
The thought is that posting on social media is free. But there are two challenges with that line of thinking.
1. It may have taken a person a couple of years to develop a social media following. They may have paid for Facebook ads to build it.
2. Nothing in marketing is free. You pay with your money or you pay with your time.
Why Is Email Marketing So Great?
Let’s take a look at how email marketing beats the competition hands down. Once you see the email VS social media stats in the info-graphic below, you’ll be hooked on email marketing and list building for life.
When you want to make money, you go to where people are spending money. When you want to advertise to people you send them the messages they will read, follow and most importantly, take action on.
Hands down the clear winner is email marketing.
There is SO much to the art of list building that you won’t believe just how in depth I will go in future blog posts. Once you master this skill you’ll have the opportunity to grow your business nearly as fast as you could ever want to.
Watch for my emails as they will link to posts where you’ll get the information that others have to pay for, for free. Each post will be packed with actionable information that you can actually use to help propel yourself to email marketing success.
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Be sure to watch out for our upcoming information on sales funnels, it’s what we truly specialize in. I really think you’ll like it a lot.